NEW YORK – MAY 19, 2021 – BELLATOR MMA, a leading global mixed martial arts organization featuring the world’s most dominant combat sports athletes, is set to welcome back fans in attendance to watch live events beginning with BELLATOR 260: Lima vs. Amosov on Friday, June 11, and BELLATOR 261: Johnson vs. Moldavsky on Friday, June 25, at the Mohegan Sun Arena in Uncasville, Conn. Both events will be televised live on SHOWTIME®.
To amplify the anticipated return to fan-attended events, BELLATOR has tapped Elevate, an innovative and resourceful sports and entertainment marketing firm, to support sponsorship, premium and ticket sales strategies for the internationally renowned mixed martial arts brand.
A limited number tickets starting at $60 will be made available beginning this Friday, May 21 for BELLATOR 260: Lima vs. Amosov and BELLATOR 261: Johnson vs. Moldavsky for purchase at Ticketmaster and Bellator.com.
Elevate’s integration comes on the heels of BELLATOR MMA’s move to its new exclusive U.S. television partner, SHOWTIME, which began televising the promotion’s events in April. The sports agency additionally will support BELLATOR’s marketing, operational and routing strategies for events moving forward.
“We are very excited to be getting into business with Elevate,” said BELLATOR MMA President Scott Coker. “They bring a tremendous amount of knowledge and experience to the table with a proven track record of providing consistent results for top professional sports franchises, leagues and events. It feels like our family just got bigger, and I am confident that this new relationship will lead to the continued growth of the BELLATOR brand.”
“At Elevate, we are inspired by BELLATOR’s ambition to meaningfully connect and engage with current and new fans, and aggressively route new live events to its diverse, global fanbase,” said Elevate Chairman and CEO Al Guido.
Following this Friday’s BELLATOR 259: Cyborg vs. Smith 2, BELLATOR MMA will have hosted 16 events without spectators in attendance at Mohegan Sun Arena during the COVID-19 pandemic. In addition, the promotion held three cards in Milan, Italy, and a historic night of fights in Paris, which marked the first time a major MMA promotion held an event in France.
Elevate will leverage its “Insights” vertical, utilizing industry-leading data and analytics practices, to generate smarter sponsorship, premium and ticket-sales targets and strategies, including producing data-driven fan profile analysis, product and pricing strategies, lead-scoring modeling and more for BELLATOR MMA’s front office, global brand and future live events.
For more information on upcoming BELLATOR MMA events, visit BELLATOR.com.
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About BELLATOR MMA:
BELLATOR MMA is a leading global mixed martial arts and kickboxing organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, BELLATOR events take place in major cities worldwide and can be seen on television in over 160 countries to an available audience of over one billion people. In the United States, BELLATOR can be seen on SHOWTIME. BELLATOR is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. BELLATOR is based in Hollywood, Calif. and owned by entertainment giant ViacomCBS, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Elevate:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018. In March 2021, Elevate acquired Dynamic Pricing Partners, an industry leader providing solutions to more than 70 university athletic departments. For more information, visit: ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.
