December 5, 2023 - Charlotte, NC: The BIG EAST, in partnership with Elevate, a best-in-class sports and entertainment consulting firm, has announced its intention to unveil a host of new, premium experience and hospitality offerings for The 2024 BIG EAST Tournament, which will be held from Wednesday, March 13 to Saturday, March 16 at Madison Square Garden. New, premium hospitality packages, which will be unveiled on Thursday, December 7, 2023, include a range of premier seat locations, including courtside, for Tournament Championship and Semi-Finals Sessions; packaged with once-in-a-lifetime, experiential offerings such as “Chalk Talks” with BIG EAST basketball legends; on-court experiences; BIG EAST Championship Trophy and Official Press Conference photo opportunities; VIP entry; and more.
As the BIG EAST Tournament remains college basketball’s longest running conference postseason tournament held at the same venue, Madison Square Garden; new experiences will utilize iconic VIP spaces in The World’s Most Famous Arena, including the Delta SKY360 Club and Chase Lounge.
For the BIG EAST Tournament’s avid fans and tournament guests, Elevate will develop tailored experiential packages, fusing ultra-VIP tournament hospitality; premium food and beverage; behind-the-scenes experiences and basketball programming; exclusive merchandise; concierge service; private pre-and-post tournament entertainment; and more.
For more information or to receive alerts for exclusive opportunities for new premium hospitality packages for The BIG EAST Tournament, fans may visit elevatexperiences.com. Premium hospitality packages, starting at $525, go on-sale to the general public beginning on Thursday, December 7 at 12:00 p.m. noon EST.
Via the BIG EAST’s multi-year partnership with Elevate, the award-winning agency will support the conference with premium and experiential ticket package strategy, sales, and service; ticket pricing and fan and consumer product and event development for the BIG EAST Tournament.
Media may CLICK HERE to download images of Premium Hospitality clubs at Madison Square Garden that will be included in curated Premium Hospitality packages supported via The BIG EAST and Elevate partnership.
About The BIG EAST:
The BIG EAST Conference is an association of 11 nationally prominent colleges and universities that foster healthy athletic competition, community service and the pursuit of excellence in academic environments. The BIG EAST-sponsored athletic programs of our institutions provide national-caliber participation opportunities for more than 3,800 student-athletes on over 200 men’s and women’s teams in 22 sports. Established in 1979 and headquartered in New York City, the BIG EAST’s members are located in eight of the country’s top 38 largest media markets and include Butler University, University of Connecticut, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University. For more information, visit www.bigeast.com.
About Elevate:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the international sports and entertainment landscape. With over 175 global clients, Elevate provides thoughtful insights that empower sports teams, leagues, brands, venues, events and properties with comprehensive, revenue-driving solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary products and solutions, maximizes efficiencies in Partnership Sales and Consulting; Premium Hospitality Strategy and Sales; Brand Representation; Creative Consultancy and Experiential Design; Feasibility and Revenue Consultation for New and Renovated Venues; Consumer Insights, Research, Strategy and Analytics; Executive Talent Strategy, Recruitment, Performance and Organizational Optimization; and more. For more information, follow Elevate on X (@ElevateSV), LinkedIn, and Instagram.
Media Contacts:
BIG EAST: John Paquette | jpaquette@bigeast.com | 646.663.3443
Elevate: Lara Toscani Weems | Lara.Toscani@ElevatesSV.com | 610.675.8153
