SANTA CLARA, CA - MARCH 9, 2021: Elevate, a best-in-class sports and entertainment consulting agency, has acquired industry-leading ticket pricing, analytics and distribution consulting company, Dynamic Pricing Partners. Dynamic Pricing Partners counts over 70 college and university athletic departments as clients, including more than 30 partners in Power-5 Conferences across the ACC, Big Ten, Big 12, Pac-12 and SEC; making it the largest secondary ticketing strategy company in the university space. Dedicated to creating and delivering ticketing solutions for rights holders alongside primary and secondary ticketing platform partners, Dynamic Pricing Partners leverages its considerable expertise in data-driven ticketing strategy to develop revenue-driving solutions and value appreciation for clients.
For information on Dynamic Pricing Partner’s data-driven solutions for rightsholders, go to DynamicPricingPartners.com or follow them on Twitter (@DynamicPricing1) or LinkedIN.
With a client roster including teams, brands and venues from among the NFL, NBA, NHL, MLB, MLS, professional US and international football, international soccer, professional tennis, motorsports and horse racing, Division I athletics and more - Elevate will now add secondary market expertise to a host of dynamic client offerings, including ticket and premium hospitality sales and strategy, venue feasibility, construction and renovation, corporate partnership sales, consumer and fan analytics, and more.
“During a significant time in the sports and live entertainment ecosystem, when rightsholders have the greatest need for data-driven pricing, distribution and technology solutions, our acquisition of Dynamic Pricing Partners expands Elevate Sports Venture’s current market and service offerings; providing a suite of differentiated solutions to existing and future clients,” said Al Guido, Chairman and CEO of Elevate.
“Dynamic Pricing Partners has always embraced our partnerships with the core mission of maximizing revenue and attendance; with an unwavering focus of consistently and proactively creating added value for our partners. Acknowledging the significant impact the pandemic has had on our collective ticketing ecosystem, sports teams and organizations are more compelled than ever to make calculated, analytics-driven decisions on their pricing, inventory allocation, ticketing strategy and strategic partnerships to maximize revenue,” Jonathan Marks, CEO and Founder of Dynamic Pricing Partners. “With additional support and intelligence from Elevate, Dynamic Pricing Partners is better positioned than ever to drive incremental revenue for our partners’ most important asset, their tickets. Moreover, the powerful combination of Elevate’s industry leading data-analytics unit, Elevate Insights, and Dynamic Pricing Partners provides an unparalleled platform to provide real-time data, analytics and recommendations for even the most sophisticated professional and college sports organizations; while proving new value and revenue streams for our current partners across their organizations."
Using trends from millions of ticketing and attendance data points and drawing upon its considerable experience and proven-pricing models, Dynamic Pricing Partners builds comprehensive pricing studies and strategic action plans for clients to maximize ticketing revenues for collegiate and professional sports teams, organizations and venues, in concert with client primary and secondary ticketing platforms and providers.
ABOUT JONATHAN MARKS:
Jonathan Marks is the CEO and Founder of Dynamic Pricing Partners, an industry-leading pricing, analytics and distribution consulting company. Founded in 2009 to support professional sports teams and live event and performance venues, Dynamic Pricing Partners counts over 70 colleges and university athletic departments as clients, including more than 30 partners in Power-5 Conferences, including the ACC, Big Ten, Big 12, Pac-12 and SEC; making it the largest secondary ticketing strategy company in the college space. Marks’ expertise in ticket pricing strategy earned him a position at the podium at major industry conferences including PACnet 2020, NACDA 2020, NAATSO 2019 and more. Marks previously held a senior role in business development and collaborative solutions at Box. Prior to his tenure at Box, Marks managed client relationships with LinkedIN, supporting corporate talent requirements and brand building through SAAS-based social media solutions. In a similar strategic role with Bank of America Merrill Lynch, Marks consulted with hedge and mutual funds, helping clients drive revenue with his division’s equity research products. Marks holds a Bachelors in Science from Cornell University’s renown School of Hotel Administration; where he played linebacker on the Cornell Football Team. He currently resides in Long Island City, New York with his wife Emily, their daughter Kenley and son, Roman.
ABOUT DYNAMIC PRICING PARTNERS:
Dynamic Pricing Partners is an industry-leading pricing, analytics, and ticket distribution technology company providing data-driven solutions to teams, venues and organizations across the collegiate and professional sports, and live entertainment landscape. Dynamic Pricing Partners leverages data and proprietary models, along with extensive resources and relationships throughout professional and collegiate sports to provide data-driven, ticket strategy and revenue-generation solutions for venues, teams, and live events. Founded by Jonathan Marks in 2009, Dynamic Pricing Partners was acquired by best-in-class sports and entertainment consulting firm, Elevate in 2021. For information on Dynamic Pricing Partner’s data-driven strategies and offerings for rightsholders, go to DynamicPricingPartners.com or follow them on Twitter (@DynamicPricing1) or LinkedIN.
ABOUT ELEVATE:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018. For more information, visit: ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.
