New York | London | March 11,2025: Elevate, an award-winning, full-service consulting firm supporting high-profile organisations in sports and entertainment, has today announced it has been appointed by BAFTA, the world-leading arts charity and academy championing the screen industries, to lead its commercial partnership strategy and sales.
Elevate will play a pivotal role in securing commercial partnerships for BAFTA’s renowned events and philanthropic initiatives, including the prestigious EE BAFTA Film Awards, the BAFTA Television Awards with P&O Cruises, and the BAFTA Games Awards. BAFTA has an active membership of over 13,000 accredited screen professionals.
Elevate will utilize its expertise in live entertainment and cultural sectors to implement an innovative approach to partnership strategy and sales; designing bespoke, impactful partnerships with commercial brands that value BAFTA’s values of creativity, inclusivity, and excellence. BAFTA has partnerships with a number of brands including EE, P&O Cruises, Bvlgari, Don Julio, Lancôme, dunhill, Netflix, The Savoy, and Champagne Taittinger.
The academy recently held the 78th Annual EE BAFTA Film Awards, which was hosted by award-winning, multi-talented actor David Tennant on Sunday, 16 February, 2025, at the Southbank Centre’s Royal Festival Hall in London. The Awards boast a global reach watched by audiences in the UK, the US, the Nordics, and Australia, as well as a host of other countries.
Via Elevate, BAFTA will pursue partnership opportunities across its flagship events, historic venue BAFTA, 195 Piccadilly in London, charitable initiatives, a year-round programme of activities, and more.
Anthony Cole-Johnson, Executive Director of Commercial at BAFTA, comments on the announcement: “We are delighted to be working alongside Elevate to strengthen and broaden our portfolio of commercial partners. Elevate was able to demonstrate a truly global approach to unlocking the potential of the BAFTA brand, impact, and reach, which in turn will enable us to deliver partnerships to enrich the cultural landscape, level the playing field, drive progress, inspire, and celebrate. With clients in the entertainment and sporting sector, namely EPL, NFL, NBA, and many more, Elevate was clear in how they could help broaden our partnership reach going forward."
”We are actively collaborating with the leadership and teams at BAFTA to curate a bespoke series of brand partnerships that will connect global brands with BAFTA’s distinctive and prestigious standing, esteemed reputation, and highly engaged audience,” said Alex Scotcher, Senior Vice President, Global Partnerships at Elevate. “It is an honour to represent such an iconic organisation - a leading force in recognizing, encouraging, and celebrating excellence in the screen industries - while also identifying, nurturing, and developing future talent in the industry.”
About Elevate
Elevate is an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond with innovative, data-driven, revenue-generating solutions. Elevate’s unparalleled combination of agency and operating experience along with proprietary technology solutions, data sources, and software products, maximizes efficiencies in Consumer Insights, Research, Strategy and Analytics; Brand Consulting and Activation; Partnership Sales and Consulting; Executive Talent Strategy, Recruitment, Performance, and Organizations Optimization; Creative Consultancy and Experiential Design; Property, Premium Hospitality, and ticketing Strategy and Sales; Feasibility and Revenue Consultation for New and Renovated Venues; and more. Established in 2018 to provide comprehensive solutions to organizations across the global sports and entertainment ecosystem; today, the agency supports over 1,000 of the world’s most ambitious organizations across entertainment, media, technology, gaming, lifestyle, and consumer sectors.
About BAFTA
BAFTA’s mission as a charity is to champion the creative and cultural importance of the screen arts across film, games and television. Through its Awards ceremonies and year-round programme of talent initiatives and learning events that include masterclasses, lectures, scholarships, bursaries and mentoring schemes in the UK and North America, BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new screen talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).
