London, UK – February 3, 2025 - Elevate Talent, the leading global executive search firm specialising in the intersection of sport, media, entertainment, and lifestyle, has today named Ben Fried to the role of Managing Partner, Elevate Talent, Entertainment & Gaming and Chris Jordan to the role of Partner, Gaming. These strategic moves reinforce Elevate Talent’s momentum and position as a leader in executive search and leadership advisory across the gaming, entertainment, and broader media landscape.
Elevate Talent’s Entertainment & Gaming practice has supported executive search, leadership advisory, and more for many of the most innovative and dynamic organisations in the industry, including Flutter, Sands, IGT, evoke, LeoVegas, AEG, LiveNation, and many more; partnerships that underscore the firm’s deep industry expertise and commitment to delivering world-class executive search solutions.
“Our commitment to the Entertainment & Gaming practice reflects our focus on the converging sectors of sport, media, entertainment and gaming,” Mark Moreau, President of Elevate Talent. “Gaming sits at the crossroads of sport, media, and entertainment, creating an immersive ecosystem where fans don’t just watch—they play, engage, and shape the experience. As these worlds continue to converge, gaming is becoming the ultimate connector, driving innovation, community, and new levels of interaction.”
As Managing Partner of Elevate Talent’s Entertainment & Gaming practice, Fried will continue to drive growth in the high-performing betting and gambling sector while leading efforts in live entertainment and broader gaming. Fried’s leadership will be instrumental in strengthening Elevate’s ability to support clients across the entertainment ecosystem.
“Working with our talented delivery team and our aligned global practices in sport, media, and lifestyle, Elevate Talent’s Entertainment & Gaming practice is positioned to provide unparalleled executive talent support to our clients,” Ben Fried, Managing Partner, Elevate Talent, Entertainment & Gaming. “I am so pleased that Chris has joined; his arrival, alongside Charlie Fey’s start last year to work on live entertainment and gambling, means we now have a dedicated partner team focused on the Entertainment & Gaming sectors.”
Jordan joins Elevate Talent to spearhead the global expansion of the firm’s Gaming Practice. With 15 years of experience in executive search, Jordan has spent the past four years building a gaming and youth culture agency, helping companies secure top talent and develop strong commercial, marketing, and operational infrastructures. In his new role, he will focus on strengthening Elevate’s relationships across all facets of the gaming industry, from publishers and developers to product and service providers, as well as the esports sector. Additionally, he will support organisations across sport, music, fashion, and media looking to harness gaming’s potential to engage younger audiences.
“I am thrilled to join Elevate and lead the Gaming division. The potential for growth in this sector, along with gaming’s influence in shaping other entertainment industries, is incredibly exciting,” said Chris Jordan, Partner, Elevate Talent, Gaming. “Elevate’s strong presence across entertainment verticals and its comprehensive service offerings uniquely position us to deliver unparalleled value to our clients, enabling them to capitalise on opportunities within these converging sectors.”
Elevate Talent supports ambitious organizations with global executive search and leadership advisory services. Notably, Elevate Talent’s clients include World Rugby, WTA, Ferrari, Formula E, LPGA, Premiership Rugby, The All England Club, FIFA and The Jockey Club; as well as teams in the EPL, Serie A, NFL, MLB, NHL, MLB, MLS, NASCAR and NWSL and notable entertainment brands including Disney, AEG, Flutter, BBC, BSE Global and Ticketmaster | Live Nation.
Elevate is an award-winning global sports agency that partners with the world’s leading sports, media, entertainment, and lifestyle companies to meet the complex challenges of today’s highly disruptive consumer environment.
About Elevate:
Elevate is an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond with innovative, data-driven, revenue-generating solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary technology solutions, data sources, and software products, maximizes efficiencies in Consumer Insights, Research, Strategy and Analytics; Brand Consulting and Activation; Partnership Sales and Consulting; Executive Talent Strategy, Recruitment, Performance, and Organizational Design, Leadership Coaching, and Optimization; Creative Consultancy and Experiential Design; Property, Premium Hospitality, and Ticketing Strategy and Sales; Feasibility and Revenue Consultation for New and Renovated Venues; and more. Established in 2018 to provide comprehensive solutions to organizations across the global sports and entertainment ecosystem; today, the agency supports over 1,000 of the world’s most ambitious organizations across sports, entertainment, media, technology, gaming, lifestyle, and consumer sectors. For more information, follow Elevate Experiences on Instagram and TikTok and Elevate on X (@OneElevate_), LinkedIn, and Instagram.
