Everton Football Club has appointed one of the world’s leading sports and entertainment consultancies to support the delivery of its commercial strategy for the Club’s new waterfront stadium.
Elevate Sports Ventures is working with the Club on a bold revenue generation programme, including developing a range of new partnership opportunities and a global search for a naming rights partner for what will become one of most iconic stadiums in world football.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said:
“It is important that the Club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront. To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships. Following an extensive process, we were pleased to appoint Elevate as our partner - and from our work with them to date it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them.”
One element of the Club’s commercial growth plan at its new stadium commenced last month when ‘ALL’ – a revolutionary re-set of traditional football hospitality – was launched. More information on the ‘ALL’ concept which includes a wide range of social spaces for different matchday experiences can be found on the Club’s new stadium website.
The demand for the bars, restaurants and experiences at the new Stadium is expected to match the existing high levels of uptake for Season Tickets and hospitality at the Club’s current home. The Club currently has the maximum number of Season Ticket Members allowed within Premier League guidelines at its 39,572 capacity Goodison Park ground, with more than 20,000 fans on a waiting list.
Shawn Doss, Elevate Sports Ventures Chief Business Office for International, said:
“Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour. Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy and the City of Liverpool forever. We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.”
Everton’s new home on Liverpool’s north docks is the largest single site development under construction in the UK. Global Commercial Real Estate and Investment firm CBRE estimates Everton’s new stadium and associated developments could deliver a £1.3bn boost to the nation’s economy, create around 15,000 jobs and attract more than 1.4m visitors to the city of Liverpool.
Construction of Everton Stadium started in August 2021 and in the past 13 months, the engineering feet of infilling the dock basin with sand dredged from the Irish Sea has been completed, non-listed structures have been demolished, and the foundations for the brick, glass and steel structure laid. The skeleton of the stadium is now clearly visible as the steelwork on the North and South stands are erected.
Everton’s scheme is acting as a catalyst for more than £650m worth of accelerated regeneration directly benefiting North Liverpool and the wider City.
ABOUT EVERTON:
One of the 12 Founder Members of the Football League, Everton has spent more seasons in England’s top division than any other Club (119) and been crowned league champions on nine occasions.
Founded in 1878 as St Domingo, the Club has also lifted the FA Cup five times and, in 1985, added the European Cup Winners’ Cup to its prestigious haul.
Throughout its 144-year history Everton has been known as a family-oriented Club based on proud traditions, affectionately referred to as ‘The People’s Club’. Those traditions have also encouraged innovation, ensuring Everton has remained one of the great pioneering Clubs in the history of the game. The first Club to construct a purpose-built football stadium, Goodison Park is one of the most revered stadiums in England. In the coming years, the Club will be looking maintain those traditions in a new 52,888 capacity stadium at Bramley-Moore Dock, ensuring the Club’s roots remain in north Liverpool for generations to come.
As a pioneer, the Club are renowned for many firsts that we take for granted in today’s game. Everton was the first Club to see its players wear shirts numbered 1 to 11, the first Club to go on an overseas tour, the first English Club to install dugouts and undersoil heating, the first Club to feature in a televised match, the first Club to introduce a regular matchday programme, the first Club to present its players with medals for winning the Football League championship and the first Club to have a player, Dixie Dean, break the 60 goals barrier in a single league season.
ABOUT ELEVATE SPORTS VENTURES:
Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the international sports and entertainment landscape. With over 175 global clients, Elevate provides thoughtful insights that empower sports teams, leagues, brands, venues, events and properties with comprehensive, revenue-driving solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary products and solutions, maximizes efficiencies in Partnership Sales and Consulting; Hospitality Sales and Strategy; Brand Representation; Experiential Design; Feasibility and Revenue Consultation for New and Renovated Venues; Consumer Insights, Research, Strategy and Analytics; and more. For more information, follow Elevate on Twitter (@ElevateSV) and LinkedIN.
