MATCH Hospitality has confirmed today that leading sports marketing agencies Elevate and Premier Partnerships have been selected as its Officially Appointed Sales Agents in the United States for the sale of the Official Hospitality Programme of the FIFA World Cup Qatar 2022™.
Premier and Elevate have formed a sales and marketing partnership with MATCH Hospitality that delivers a dedicated team of sales professionals providing clients with access to the best match ticket-inclusive hospitality packages for the FIFA World Cup™. The partnership will operate as MATCH Hospitality USA for this venture and will leverage the combined expertise and network of the agencies. As part of the partnership, they have appointed Overseas Leisure as a Sub-Agent in the United States to provide travel, guest management, hospitality services, and more for clients. This will ensure that clients purchasing hospitality packages will have access to a full suite of travel and related services.
MATCH Hospitality is the global rights holder and the only company appointed by FIFA to exclusively promote and sell, either directly or via a network of sales agents, official commercial hospitality packages for the FIFA World Cup 2022™, including guaranteed match tickets. MATCH Hospitality has successfully operated the FIFA Commercial Hospitality Programmes for the previous three editions of the FIFA World Cup™ and FIFA Confederations Cup in South Africa, Brazil, and Russia as well as the FIFA Women’s World Cup™ in Germany, Canada, and most recently France.
Jaime Byrom, Executive Chairman of MATCH Hospitality, said: “Qatar promises to deliver an amazing tournament that will capitalize on its principal attributes; the close proximity of its 8 venues which are all located in or within short driving distance of Doha, and a fascinating region with unique attractions, spectacular state-of-the-art stadiums, and traditional Arabic hospitality. MATCH Hospitality strongly believes in the unique potential of the FIFA World Cup Qatar 2022™ Official Hospitality Programme and in our ability to deliver truly ground-breaking and unprecedented sales globally. Our Sales Agents will be key to our success, and I am delighted to announce our decision to appoint Elevate and Premier Partnerships. I have no doubt that Elevate and Premier Partnerships will help deliver the best possible results for the FIFA World Cup Qatar 2022TM and open the door to a United States market ready for the extraordinary experiences promised by what will be an exceptional FIFA World Cup™.”
Alan Rothenberg, Chairman of Premier Partnerships, commented: “Elevate and Premier Partnerships are honored to act as the Officially Appointed Sales Agents for the FIFA World Cup Qatar 2022™ Official Hospitality Programme in the United States. Thanks to this agreement, our company will bring this territory a lot closer to the most coveted football competition in the world, offering fans a unique opportunity to purchase ticket-inclusive hospitality packages to the FIFA World Cup Qatar 2022™.”
Al Guido, CEO of Elevate added: “We are excited to work with Premier Partnerships to bring this opportunity to fans — giving them access to the best seats, the best hospitality, and the best experience possible to attend the FIFA World Cup™ in Qatar in 2022.”
Elevate and Premier Partnerships — working with its Sub-Agent Overseas Leisure Group — will also offer various services in conjunction with the hospitality packages, including flights, accommodation, transport, and social programmes. Today’s announcement includes the launch of a dedicated website for the hospitality offering: usa.match-hospitality.com
Michael Kelly, Chief Revenue Officer of MATCH Hospitality, said: “As part of our global tender process launched in February 2020, we have received proposals from most of the key Territories from where we anticipate high demand for our Commercial Hospitality Programme for the FIFA World Cup Qatar 2022™. We have been most encouraged by the remarkable global response which has further cemented our belief that despite the unprecedented events of recent months, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022™ Official Hospitality Programme. The United States represents one of MATCH Hospitality’s most significant territories within our overall strategic sales operations for the FIFA Hospitality Programme and, working in partnership with Elevate and Premier Partnerships, we are extremely optimistic about its sales potential”.
About the FIFA Hospitality Programme
The FIFA Hospitality Programme for the FIFA World Cup Qatar 2022™ will offer guests match ticket-inclusive packages which include a wide range of on-site services at facilities at the stadiums, including private suites and lounges, temporary structures, gourmet catering, premium beverages, preferential parking, entertainment and gifts, and also various off-site services as well as additional ancillary services, including accommodation and air transportation.
Details about the Official Hospitality Programme of the FIFA World Cup Qatar 2022™ are available on www.fifa.com/hospitality. Global sales of the Official Hospitality Programme of the FIFA World Cup Qatar 2022™ launched on 1 February 2021.
MATCH Hospitality, whose portfolio also includes other major high-profile sports events, is based in Zurich with offices in Doha, London, Manchester, Moscow, Dublin, Valencia, Johannesburg, and Rio de Janeiro.
About Elevate:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018. For more information, visit: elevatesportsventures.com or follow @ElevateSV on Twitter or LinkedIn.
About Premier Partnerships:
Since 2003, Premier Partnerships has been an industry-leading sponsorship sales and consulting firm in sports and entertainment, with unparalleled experience in shaping the North American soccer landscape. Soccer is in Premier’s DNA. Co-Founder and Chairman Alan Rothenberg led the soccer efforts for the 1984 Summer Olympic Games in Los Angeles, was Chairman of the 1994 FIFA World CupTM and 1999 FIFA Women’s World CupTM in the USA and founded Major League Soccer. Co-Founder and CEO Randy Bernstein was a Founding Executive/CMO of Major League Soccer. President John Kristick led the successful United Bid to host the 2026 FIFA World CupTM in Canada, Mexico, and the United States. For more information, visit: www.PremierPartnerships.com or follow @PremierPships on Twitter or Premier Partnerships on LinkedIn.
