DALLAS - AUGUST 2, 2023: Most Valuable Promotions (MVP), Real Fight Inc. (RFI) and American Airlines Center have today announced that the highly-anticipated Jake Paul vs. Nate Diaz pay-per-view on Saturday, August 5, 2023 will be the second highest recorded gate for a combat sports event at American Airlines Center in history. Surpassing all previously held combat sports events, Paul vs. Diaz will be only exceeded by UFC 277 on July 20, 2022, which marked the first post-pandemic UFC event in Dallas.
Most Valuable Promotions and Elevate have partnered once again to optimize ticket and premium sales and marketing strategy after previously working together on Paul’s previous three domestic fights. Following the May 5, 2023 on-sale, VIP Ringside Packages for “Ready 4 War” sold out in less than a week. Ranging from $2,500, $3,500, and $5,000 per seat, VIP Ringside Packages for “Ready 4 War” include a signed glove from Jake Paul and Nate Diaz (Row A only), ringside drink service, VIP access to the all-inclusive American Airlines Center’s Old No. 7 Club, a post fight photo opportunity inside the ring with official Ring Card models, and more.
Limited and remaining tickets starting at only $32 are available via Ticketmaster. The “Ready 4 War” bout is also available in the US and Canada on DAZN, PPV and all major cable and satellite pay-per-view providers and PPV.com. In the U.S., you can catch the highly-anticipated bout on ESPN+ in addition to DAZN PPV; and globally on DAZN PPV, FITE TV and other local market distributors.
Official “Ready 4 War” Fight festivities and events, free and open to the public, begin with open workouts on Wednesday, August 2 at 3 p.m. CT, followed by the official fight week press conference on Thursday, August 3 at 1 p.m. CT, each of which will be held at The Factory in Deep Ellum in Dallas. On Friday, August 4 at 5 p.m. CT, fighters will make their debut at the American Airlines Center for their ceremonial public weigh-ins ahead of the Saturday, August 5th fight.
“It is remarkable to witness Jake Paul continue to break records. Jake had the highest combat sports gate at Amalie Arena in Tampa Florida, the second highest combat sports gate at Desert Diamond Arena in Glendale, Arizona and now the second highest gate ever at American Airlines Center in Dallas, Texas, an arena that has hosted six UFC PPV events. With global icon Nate Diaz as his opponent, this event will be his biggest yet and we are already seeing it across the board from media attendance, social media engagement, sold out tickets and commercial pay-per-view buys," said Nakisa Bidarian, Co-founder Most Valuable Promotions. "The sheer volume of these numbers speaks to Jake's star power in what is just his eighth fight. Saturday night promises to be nothing short of spectacular.”
“We have headlined incredible shows including Madison Square Garden in front of the first sitting President to attend a UFC fight,” said Zach Rosenfield, President of Real Fight, Inc. “As Nate makes his boxing debut, it is only appropriate that he does so in front of a sold out crowd in Dallas in front of an incredible fan base. Their support only furthers the excitement for this fight that continues to dominate engagement across social media, commercial PPV’s and more.”
“Elevate is proud to work alongside Most Valuable Promotions and Jake Paul to curate distinctive experiences for combat sport aficionados, and entertainment seekers,” said Flavil Hampsten, Elevate President. “We look forward to Saturday’s record-breaking event.”
“The world will be watching as notorious fighters Jake Paul and Nate Diaz face off in Dallas,” says Dave Brown, Chief Operating Officer & General Manager of American Airlines Center. “The demand for this fight shows why American Airlines Center continues to be a top destination for premier sports competitions.”
The Paul vs. Diaz full card will include:
About Most Valuable Promotions:
Most Valuable Promotions was founded by Jake Paul and Nakisa Bidarian in 2021. With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. One year into its inception, MVP was nominated as one of the prestigious Sports Breakthroughs of the Year in 2022 by Sports Business Journal. MVP has produced Jake Paul’s last four global pay-per-view events, including the recent Paul vs. Fury match, which surpassed 800,000 Pay-per-view buys worldwide. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head-to-head with Katie Taylor, marking the first female fight to headline at Madison Square Garden, recently earning a nomination for Event of The Year by Sports Business Journal. Co-founder Nakisa Bidarian was an executive producer of the historic Triller Presents Mike Tyson v. Roy Jones Jr., which was the 8th most bought pay-per-view event in history.
About Elevate:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the international sports and entertainment landscape. With over 175 global clients, Elevate provides thoughtful insights that empower sports teams, leagues, brands, venues, events and properties with comprehensive, revenue-driving solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary products and solutions, maximizes efficiencies in Partnership Sales and Consulting; Hospitality Sales and Strategy; Brand Representation; Creative Consultancy and Experiential Design; Feasibility and Revenue Consultation for New and Renovated Venues; Consumer Insights, Research, Strategy and Analytics and more. For more information, follow Elevate on Twitter (@ElevateSV) and LinkedIn.
About American Airlines Center:
Designed by architectural wizard David M. Schwarz and Dallas based HKS, Inc., American Airlines Center is considered one of the nation's top arenas. Since opening its doors in 2001, the Center has been setting the precedent for sporting and live entertainment events. Bringing in a wide variety of big name shows as well as being home of both the Dallas Mavericks and Dallas Stars, American Airlines Center consistently displays its unique versatility. Billboard Magazine named American Airlines Center the 6th busiest arena in the world in 2022.
