Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics, and ticket distribution technology arm of Elevate has been retained by the Texas Tech University Athletics Department to oversee a data-driven pricing analysis and provide pricing optimization solutions for Jones AT&T Stadium. The DPP team has more than 10 years of experience working alongside over 70 college athletics departments and their new Elevate Marketplace solution will provide proven, innovative solutions to maximize revenue and attendance.
Using trends from hundreds of thousands of ticketing and attendance data points and drawing upon its own considerable experience, DPP will build a comprehensive study to maximize the industry best-practice pricing models with a focus on driving value for the Texas Tech fan base and Athletics Department. Brent Fletcher, Texas Tech Associate Athletic Director of Ticket Services, is an advocate of innovation in the ticketing space and leveraging an analytics-based approach to pricing. That approach aligns perfectly with the additional data and experience to be provided by the newly combined power of DPP and the Elevate Insights team.
“This last year in college athletics has allowed us to spend a lot of time understanding what drives fan attendance and demand, and we want to make sure we are always meeting the needs of Red Raiders fans,” said Fletcher. “An important part of executing on that vision is having the support and experience of the Dynamic Pricing Partners team to dive deeper into data and analytics than ever before.”
“We’ve worked with Brent and his team over the last five years and Texas Tech has always been focused on optimizing the entire game-day experience for their fans,” said Jonathan Marks, Chief Executive Officer of Dynamic Pricing Partners. “Applying our data and insights to drive revenue and increase attendance, while customizing pricing plans for their fans, will allow Texas Tech football games to become even more accessible to the West Texas community.”
About Dynamic Pricing Partners
Dynamic Pricing Partners is an industry-leading pricing, analytics, and ticket distribution technology company providing data-driven solutions to teams, venues and organizations across the collegiate and professional sports, and live entertainment landscape. Dynamic Pricing Partners leverages data and proprietary models, along with extensive resources and relationships throughout professional and collegiate sports to provide data-driven, ticket strategy and revenue-generation solutions for venues, teams, and live events. Founded by Jonathan Marks in 2009, Dynamic Pricing Partners was acquired by best-in-class sports and entertainment consulting firm, Elevate in 2021. For information on Dynamic Pricing Partner’s data-driven strategies and offerings for rightsholders, go to DynamicPricingPartners.com or follow them on Twitter (@DynamicPricing1) or LinkedIN.
About Texas Tech Athletics
Texas Tech Athletics welcomes Red Raider fans to over 100 events annually. Tradition abounds at Texas Tech and the Spirit of Raiderland reaches out across the South Plains and is on the move across the great state of Texas. The interest level in Texas Tech has never been higher and the great traditions of this major university are making Red Raiders for Life! Once you experience the Spirit of Raiderland, and the rich tradition that surrounds our campus, you will be a Red Raider forever! Jones AT&T Stadium, home of Red Raider football since Nov. 29, 1947, is arguably one of the most electric game day atmospheres in all of college football. Armed with 60,000-plus rabid fans, Dave Curtis of The Sporting News proclaimed in May of 2010 that Jones AT&T Stadium was the best home field advantage in all of college football.
