The University of Southern California Athletics Department has engaged Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics, and ticket distribution technology division of Elevate, to oversee a data-driven pricing analysis and provide pricing optimization. In leveraging Dynamic Pricing Partners to maximize revenue and drive attendance for USC Athletics, the DPP team brings more than 10 years of experience with over 70 college athletics departments providing proven, innovative solutions.
Analyzing trends from hundreds of thousands of ticketing and attendance data points and drawing upon its own considerable experience, DPP will conduct a comprehensive data-driven study to maximize the industry best-practice pricing models with a focus on driving value for the USC fanbase and Athletics Department when spectators are permitted to return to USC Athletics events. USC Chief Marketing Officer Craig Kelley has led the way on innovating in ticket distribution, employing an analytics-based approach to pricing that will allow USC to leverage additional data and experience from the newly combined power of the DPP and Elevate Insights team.
“We are at a pivotal point in college sports, and we haven’t hosted fans at our events in nearly two years, so we are taking advantage of the opportunity to examine, analyze, and maximize what products our fans most desire,” said Kelley. “As we look to execute on that vision, an extremely important part is working to understand all the data points that we have at our fingertips along with the data and analysis that the Dynamic Pricing Partners team can provide.“
“I’ve always admired that innovation has driven strategy for Craig and USC Athletics, creating a continuous focus on the experience for fans on game day,” said Jonathan Marks, Chief Executive Officer of Dynamic Pricing Partners. “Integrating USC’s historical ticketing data with our proprietary insights and data, and that of our Elevate Insights team, will allow us to drive increased attendance and revenue for USC that will enable Craig to realize his vision for Trojan fans in the near future. Assisting USC Athletics in meeting the fans where they desire value is our main focus”
ABOUT DYNAMIC PRICING PARTNERS:
Dynamic Pricing Partners is an industry-leading pricing, analytics, and ticket distribution technology company providing data-driven solutions to teams, venues and organizations across the collegiate and professional sports, and live entertainment landscape. Dynamic Pricing Partners leverages data and proprietary models, along with extensive resources and relationships throughout professional and collegiate sports to provide data-driven, ticket strategy and revenue-generation solutions for venues, teams, and live events. Founded by Jonathan Marks in 2009, Dynamic Pricing Partners was acquired by best-in-class sports and entertainment consulting firm, Elevate in 2021. For information on Dynamic Pricing Partner’s data-driven strategies and offerings for rightsholders, click here or follow them on Twitter (@DynamicPricing1) or LinkedIN.
About USC Athletics
USC has one of the nation’s most successful athletic programs. Trojan teams have won 130 national championships (98 men’s, including a national-best 85 NCAA titles, and 32 women’s), more than all but 2 other schools. USC’s men athletes have won more individual NCAA titles (326) than any other school (the Women of Troy have another 87 individual NCAA crowns). Troy has more Olympians, medalists and gold medalists than any school: since 1904, 472 Trojans have competed in the Games, winning 142 gold medals (with at least 1 gold in every summer Olympics from 1912), 91 silver and 72 bronze. Four Trojans have won the prestigious Sullivan Award as America’s top amateur athlete: diver Sammy Lee (1953), shot putter Parry O’Brien (1959) and swimmers John Naber (1977) and Janet Evans (1989). Two Women of Troy have won the Honda-Broderick Cup as the top collegiate woman athlete of the year: Cheryl Miller (1983-84) and Angela Williams (2001-02). Trojan women have won 16 Honda Awards, as their sport’s top female athlete. USC student-athletes have received 53 NCAA Postgraduate Scholarships (in the Top 10 among all schools) and Troy has had 38 first team Academic All-Americans and 4 athletes who were Rhodes Scholars. USC fields 21 intercollegiate teams, 9 men’s (football, basketball, baseball, track and field, swimming and diving, tennis, golf, water polo, volleyball) and 12 women’s (basketball, track and field, swimming and diving, tennis, golf, water polo, volleyball, rowing, cross country, lacrosse, sand volleyball).
