WTA and private equity firm, CVC, entered into a Partnership agreement to manage the WTA’s commercial rights via WTA CommercialCo
The result being that the WTA and CVC needed a high calibre commercial CEO to accelerate commercial growth across the venture
GOALS
Enhance the existing commercial programme
Improve the product, technology, and content proposition
Drive tangible innovation and creativity
Unlock new revenue streams
Increase fan engagement
Drive greater stakeholder collaboration and aggregation of rights and assets
Build a world-class team
PLACEMENT
Marina Storti, Chief Executive Officer, WTA Commercial Company
Marina Storti, Managing Director of NOW (part of Sky) has been selected to lead the new commercial venture for the WTA. Marina brings 20+ years of extensive strategic and commercial experience across media with expertise in sports rights valuation, D2C, digital, and scaling consumer businesses.
Her commercial instincts, understanding of the landscape, and leadership will have a substantial impact upon the future of women's tennis.
